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Levi Strauss (/ ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1][2]
Claude Lévi-Strauss (/ k l ɔː d ˈ l eɪ v i ˈ s t r aʊ s / klawd LAY-vee STROWSS; [2] French: [klod levi stʁos]; 28 November 1908 – 30 October 2009) [3] [4] [5] was a French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. [6]
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Lévi-Strauss makes clear that "la pensée sauvage" refers not to the discrete mind of any particular type of human, but rather to 'untamed' human thought: "In this book it is neither the mind of savages nor that of primitive or archaic humanity, but rather mind in its untamed state as distinct from mind cultivated or domesticated for the purpose of yielding a return."
Walter A. Haas Jr. (January 24, 1916 – September 20, 1995) [1] was an American businessman. He was the president, CEO (1958–1976) and chairman (1970–1981) of Levi Strauss & Co, succeeding his father Walter A. Haas (1889–1979). [2] He led the company in its growth from a regional manufacturer to one of the world’s leading apparel ...
Mythologiques. Mythologiques is a four-volume work of cultural anthropology by Claude Lévi-Strauss. Originally written in French, the works were translated into English by John and Doreen Weightman. The four volumes of Mythologiques are: [1] The Raw and the Cooked (Le Cru et le cuit) - First published 1964. Translated in 1969.
Structuralist theory of mythology. In structural anthropology, Claude Lévi-Strauss, a French anthropologist, makes the claim that "myth is language". Through approaching mythology as language, Lévi-Strauss suggests that it can be approached the same way as language can be approached by the same structuralist methods used to address language.
402 pp. ISBN. 978-2-259-00413-8. OCLC. 4955922. The Raw and the Cooked (1964) is the first volume from Mythologiques, a structural study of Amerindian mythology written by French anthropologist Claude Lévi-Strauss. It was originally published in French as Le Cru et le Cuit. [1] Although the book is part of a larger volume, Lévi-Strauss writes ...