Search results
Results from the WOW.Com Content Network
This graphic shows the world's most valuable brands, from big tech giants to battery makers powering green technology.
Add another year at the top. For the 12th consecutive year, Apple reigns as the most valuable brand in the world, though its value has dipped back below $500 billion, according to the latest annual ranking s [download page] from Interbrand. Despite that, Apple retains a sizable lead over other top brands, most of which have seen growth in their brand values.
With this in mind, Brand Finance takes on the challenge of identifying the world’s most valuable brands in the world in its annual Global 500 Report. The graphic above, using data from the latest edition of the report, highlights the top 100 most valuable brands in 2022.
Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.
On Forbes’ annual ranking of the 100 most valuable brands, Amazon, Netflix and PayPal make big gains while Wells Fargo, GE and HP fall.
The annual report on the most valuable and strongest global brands
Explore the most valuable global brands of 2023 and how businesses can find growth through effective brand building.
We show the top companies by brand value—and the brands that are rising the fastest as consumer expectations shift.
Facebook rejoins the Top 10 after a one-year absence, while Oracle joins the Top 10 for the first time. This year’s BrandZ ranking underscores the resilience of top brands, with the total brand value of the Global Top 100 rebounding 20% to reach $8.3 trillion, close to the 2022 peak of $8.7 trillion.
Apple remains the number one most valuable global brand, with a brand value of US$880bn, followed by Google (No.2; $578bn) and Microsoft (No.3; $502bn) Coca-Cola re-joins the Top 10, rising seven places to No.10 and increasing its brand value by 8%