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Unisex clothing is best described as clothing designed to be suitable for both sexes in order to make men and women look similar. The term unisex was first used in 1968 in Life , an American magazine that ran weekly from 1883 to 1972.
A contrarian tendency to avoid gendered clothing colors for children and towards more unisex clothing in the United States began in the late 1960s, influenced by the Baby Boomer generation reaching child-bearing age, and the effects of second-wave feminism.
This unisex fashion movement aimed to eliminate the sartorial differences between men and women. In practice, it usually meant that women would wear male dresses, i.e. shirts and trousers. Men rarely went as far in the adoption of traditionally female dress modes. Some exceptions were the costumes of pop musicians.
Men’s clothing is straightforward. So much so that their wives or sisters can wear their shirts, pants, jackets, and hoodies if they want to. Women’s clothing, on the other hand, not so much.
Unisex is an adjective indicating something is not sex-specific, i.e. is suitable for any type of sex. [ 1 ] [ 2 ] The term can also mean gender-blindness or gender neutrality . The term 'unisex' was coined in the 1960s and was used fairly informally.
A variation on this concept for women has been called "menocore" from menopause. It is loose and comfortable clothing, usually in light or neutral colors, that fits a variety of informal social situations. The style suggests that the wearer is mature, self-confident, and not seeking attention from men.
[21] Editors of Life magazine asked him to envision clothes in the future for its January 1, 1970, issue, and he produced designs of minimalist, unisex garments that could be worn by either men or women. [22] He said he wanted to create a "utility principle" that would "take our mind off how we look and concentrate on really important matters."
The popularity of the mod subculture had allowed for straight men to show an interest in fashion, and the sexual revolution allowed for men to present themselves in an overtly sexual manner. [14] As early as Brioni 's 1952 fashion show at Pitti Palace , the style of the Peacock Revolution were being anticipated.
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