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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Aerial view from the 1970s. Eketorp is an Iron Age fort, located in southeastern Öland, Sweden, and extensively reconstructed and enlarged in the Middle Ages. [1] Throughout the ages the fortification has served a variety of somewhat differing uses: from defensive ringfort, to medieval safe haven and thence a cavalry garrison. [2]
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