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  2. 3C-model - Wikipedia

    en.wikipedia.org/wiki/3C-model

    The 3H-model of motivation ("3H" stands for the "three components of motivation") was developed by Hugo M. Kehr of UC Berkeley. The 3C-model is an integrative, empirically validated theory of motivation that can be used for systematic motivation diagnosis and intervention.

  3. John William Atkinson - Wikipedia

    en.wikipedia.org/wiki/John_William_Atkinson

    A Theory of Achievement Motivation, By John William Atkinson and Norman T. Feather, Volume 6, Wiley, (1966), Krieger Pub Co (June 1, 1974), ISBN 0-88275-166-2 Motivation and Achievement , By John William Atkinson and Joel O. Raynor , Winston; [distributed by Halsted Press Division, New York] (1974) ISBN 0-470-03626-5 , ISBN 978-0-470-03626-6

  4. Motivational intensity - Wikipedia

    en.wikipedia.org/wiki/Motivational_intensity

    According to motivational intensity theory, high approach motivational intensity will narrow attention and conversely, low motivational intensity will broaden attention. [1] This theory is at odds with a more traditional explanation of the effects of affect on cognitive scope , which suggest that positive affect broadens attention and negative ...

  5. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    The traditional discipline studying motivation is psychology. It investigates how motivation arises, which factors influence it, and what effects it has. [8] Motivation science is a more recent field of inquiry focused on an integrative approach that tries to link insights from different subdisciplines. [9]

  6. David McClelland - Wikipedia

    en.wikipedia.org/wiki/David_McClelland

    David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory.He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1]

  7. Clark L. Hull - Wikipedia

    en.wikipedia.org/wiki/Clark_L._Hull

    Hull contributed to the motivation domain of psychology. He had quantified the Drive concept in an equation to prove that habit strength is a function of reinforcement. Edward C. Tolman was a contemporary of Hull whose theory of learning was proved to be more logical and less complicated than Hull's work.

  8. Expectancy theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_theory

    The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...

  9. Motivated reasoning - Wikipedia

    en.wikipedia.org/wiki/Motivated_reasoning

    Individuals are compelled to initiate motivated reasoning to lessen the amount of cognitive dissonance they feel. Cognitive dissonance is the feeling of psychological and physiological stress and unease between two conflicting cognitive and/or emotional elements (such as the desire to smoke, despite knowing it is unhealthy).