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In 2017, The Lego Group Vice President of Design Matthew Ashton discussed the concept of the Lego Monster Fighters theme and explained, “Younger kids look up to older kids and want to be part of what they are engaging in,” and continued, “We have dabbled with a few monster-based products in the past, but we really wanted to dedicate a whole line to this theme so kids could play out ...
Lego celebrates the fiftieth anniversary of the Lego System. Lego Quatro brick is introduced for children ages 1–3. Lego Knights' Kingdom II is introduced. Orient Expedition, a sub-line of Lego Adventurers is discontinued. Lego Spider-Man, Lego World City, and Lego Gravity Games are discontinued. Lego Group reports record loss for 2003 fiscal ...
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
The founder’s great-granddaughter Sofie Kirk Kristiansen sold 4 million shares in Kirkbi, which controls 75% of the Lego Group, for 158,000 kroner apiece, the outlet reported, citing filings on ...
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
A look at some of the art work for sale at Art Basel
In 2005, the Lego Group reported a 2004 net loss of kr. 1,931 million on a total turnover, including Legoland amusement parks, of kr. 7,934 million. For 2005, the company returned a profit of kr. 702 million, having increased its revenue by 12% to kr. 7,050 million in 2005 against kr. 315 million in 2004.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
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