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The investment enabled the company to scale its sampling efforts to get more people to try Kind bars. When VMG got involved, Kind bars were only sold in 20,000 locations and Lubetzky's sampling budget was $800. [5] By 2009, that budget was $800,000 and offering free samples became a large part of the Kind marketing plan. [4] In 2014, Lubetzky ...
And it was a lot of fun. ... 40 bars a day, cut them into pieces, and I would try every product, every day, for many years. If you looked at my face, I looked like a KIND bar, because that's how ...
Three protein bars: from left to right, a Kind bar, a Clif bar, and a LUNA bar. Protein bars are a convenience food that contains a high proportion of protein relative to carbohydrates and fats. Despite the label focusing on protein, many mass-marketed protein bars contain more added sugar than some desserts like cookies or doughnuts. [1]
According to the 2015-2020 Dietary Guidelines for Americans, no more than 10 percent of your daily caloric intake should come from added sugars (so, 200 calories or 50 grams of sugar per day on a ...
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