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The difference model has roots in the studies of John Gumperz, who examined differences in cross-cultural communication.While the difference model deals with cross-gender communication, the male and female genders are often presented as being two separate cultures, hence the relevance of Gumperz's studies.
Muted Group Theory (MGT) is a communication theory developed by cultural anthropologist Edwin Ardener and feminist scholar Shirley Ardener in 1975, that exposes the sociolinguistic power imbalances that can suppress social groups' voices. [1] Mutedness refers to inequitable barriers that disallow a social group from expressing themselves. [1]
Technologies, including communications technologies, have a long history of shaping and being shaped by the gender of their users. Although technologies used to perform housework have an apparent historical connection to gender in many cultures, [2] a more ready connection to SNSs may be drawn with telephones as a communications technology readily and widely available in the home.
Ambivalent sexism is a theoretical framework which posits that sexism has two sub-components: hostile sexism (HS) [1] and benevolent sexism (BS). [1] Hostile sexism reflects overtly negative evaluations and stereotypes about a gender (e.g., the ideas that women are incompetent and inferior to men).
The Wikipedia Monument in Słubice, Poland, features both male and female editors. [1] [2] The initial model for the sculpture featured only men.[3] [4]Gender bias includes various gender-related disparities on Wikipedia, particularly the overrepresentation of men among both volunteer contributors and article subjects (although the English Wikipedia has almost 400,000 encyclopedic biographies ...
Studies using "the gender content in an ad – characters, products, settings, role portrayals, peripheral cues (colors, language, voice-over)" have proven that a higher degree of gender flexibility has a positive correlation with children's attitudes when viewing advertisements with gender content which conveys the significance of the effects ...
Gender sensitization is the process teaching of gender sensitivity and encouragement of behavior modification through raising awareness of gender equality concerns. [1] In other words, it is the process of making people aware of gender equality or the lack of to the need to eliminate gender discrimination .