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The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands".
NXT is a brand of the American professional wrestling promotion WWE that was introduced on February 23, 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect.
The company's PPV lineup expanded to a monthly basis in the mid-1990s following the introduction of the In Your House series of pay-per views before expanding even further in the mid-2000s during the first WWE brand extension. In addition, WWE produced international PPVs not available in the United States between 1997 and 2003.
Brand: Raw and SmackDown When: Saturday, July 1, 2023 Where: The O2, London, UK How To Watch: WWE Network and pay-per-view Match Card: Men's Money in the Bank Ladder Match. Women's Money in the ...
WWE NXT, also known simply as NXT, is an American professional wrestling television program. It is produced by the American professional wrestling promotion WWE , featuring wrestlers from the promotion's NXT brand division .
The WWE Draft logo used from October 2019 to April 2023. The WWE Draft is a process used by the American professional wrestling promotion WWE to refresh its rosters between the Raw and SmackDown brands (2002–2011; 2016–present) when a brand extension is in effect.
The first brand extension ended on August 29, 2011, allowing the United States Championship, as well as all other titles, to be defended on both Raw and SmackDown. In July 2016, WWE reintroduced the brand extension; during the 2016 WWE draft, United States Champion Rusev was drafted to the Raw brand, [5] thus making the title exclusive to Raw. [6]
WWE is the largest wrestling promotion in the world. Its main roster is divided into two touring brands, Raw and SmackDown. Its developmental brand, NXT, is based at the WWE Performance Center in Orlando, Florida. Overall, WWE programming is available in more than one billion homes worldwide in 30 languages.