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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million
The shirt was an item of clothing that only men could wear as underwear, until the twentieth century. [2] Although the women's chemise was a closely related garment to the men's, it is the men's garment that became the modern shirt. [3] In the Middle Ages, it was a plain, undyed garment worn next to the skin and under regular garments.
A Madiba shirt is a loose-fitting silk shirt, usually adorned in a bright and colourful print. It became known in the 1990s, when Nelson Mandela—then elected President of South Africa—added the item to his regular attire. Mandela popularised this type of shirt, elevating the seemingly casual garment to formal situations.
Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million.
The contestant won Myntra Fashion Superstar. The contestant was the runner-up. The contestants were eliminated during the final round by the votes of the Myntra Insiders. The contestant was voted Myntra Fashion Superstar People's Choice Award by viewers. The contestant won the challenge and received a heart from Sonakshi Sinha.
Queen Marie Antoinette, an inspiration of this aesthetic. Coquette aesthetic is a 2020s fashion trend that is characterized by a mix of sweet, romantic, and sometimes playful elements and focuses on femininity through the use of clothes with lace, flounces, pastel colors, and bows, often draws inspiration from historical periods like the Victorian era and the 1950s, with a modern twist.