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While biases and how a person is raised might add to stereotypes or anecdotes gathered, those are just possible cultural and biological influences within the set of concepts that is framing. [2] In social theory, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond ...
Framing theory and frame analysis is a broad theoretical approach that has been used in communication studies, news (Johnson-Cartee, 1995), politics, and social movements among other applications. "Framing is the process by which a communication source, such as a news organization, defines and constructs a political issue or public controversy ...
The priming theory states that media images stimulate related thoughts in the minds of audience members. [1]Grounded in cognitive psychology, the theory of media priming is derived from the associative network model of human memory, in which an idea or concept is stored as a node in the network and is related to other ideas or concepts by semantic paths.
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.
Jim A. Kuypers is an American scholar and consultant specializing in communication studies. [1] A professor at Virginia Tech, he has written on the news media, rhetorical criticism and presidential rhetoric, and is particularly known for his work in political communication which explores the qualitative aspects of framing analysis and its relationship to presidential communication and news ...
Gatekeeping is a process by which information is filtered to the public by the media. According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people every day, and it is the center of the media's role in modern public life.
The Media Practice Model is a media effects model used within the area of mass communication. This model was developed by Jeanne R. Steele and Jane D. Brown in 1995, and it takes a practice perspective which means that it focuses on everyday activities and routines of media consumption .
Hallin's spheres – Theory of media objectivity; Moral relativism – Philosophical positions about the differences in moral judgments across peoples and cultures; Normalization – Social processes through which ideas and actions come to be seen as normal; Opinion corridor – Theory of legitimate public discourse