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The channel first launched as Price-Drop.TV on 11 June 2003. The channel began broadcasting from 4pm to 12 midnight, Wednesdays to Saturdays. The hours of live broadcast were then extended to 7.45am to 1.30am, 7 days a week.
Bid TV logo used from 21 January 2005 until 1 August 2011. On 21 January 2005, the channel was rebranded as Bid TV to reflect the fact that more of its auctions followed the Price-Drop TV format, meaning that bidders were only rarely bidding "up".
Price Drop (formerly known as Price-Drop.TV until 21 January 2005 and as Price-Drop TV until 1 August 2011) was a television shopping channel that focuses on falling price auctions. Price Drop's channel format was the first of its type in the UK, using a falling price dynamic.
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However, unlike Price-Drop TV and Bid TV, the channel sold its lots with a smaller quantity in each auction and in a shorter period of time, justifying the word "speed" in its name. The live broadcasting hours were still the same as the previous rising price format, and the pre-recorded slots were still being filled in with rising price auctions.
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