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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
Menthol versions of Eve used similar designs but with more greenish tones. Shorter 100mm Eve in Regular and Menthol boxes were eventually reintroduced in 1985 but gradually disappeared due to a lack of consumer interest. In 1990, Eve Ultra Lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine, and milder flavor ...
White Pack (Menthol Lights) Kings—Box; White Pack (Menthol Lights) 100's—Box; Silver Pack (Menthol Ultra Lights) Kings—Box ... This page was last edited on 27 ...
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
Altria and British American Tobacco each generate more than 20% of revenue from menthol, Morningstar analyst Philip Gorham estimated last month. In a joint statement, the plaintiffs in Tuesday's ...
In the 1970s, in response to smokers' health concerns, Philip Morris introduced the "Light" cigarette — which was later found to be no safer than any others. [8] In 1976, Marlboro became the leading brand in the U.S.; Morris operated as the largest seller of tobacco in the U.S. and the second-largest in the world.
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At a later point, the Capri trademark was acquired by Brown & Williamson, who first made Capri as a regular-gauge menthol cigarette. The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims .