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A pennysaver (or free ads paper, Friday ad or shopper) is a free community periodical available in North America (typically weekly or monthly publications) that advertises items for sale. Frequently pennysavers are actually called The Pennysaver (variants include Penny Saver , Penny-saver , PennySaver ).
The main revenue for the penny press was advertising while other newspapers relied heavily on high-priced subscriptions to finance their activities. [3] The idea of a penny paper was not new in the 1830s. By 1826, many editors were experimenting with sports news, gossip, and cheap press. [4]
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [ 1 ] although display advertising is more widespread. [ 2 ]
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The Newspaper National Network LP (NNN) was a marketing partnership of the top 25 newspaper companies in the United States and the Newspaper Association of America. NNN provided major advertisers with planning and placement support across over 9,000 newspapers for print and online.
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A newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. The most important function of newspapers is to inform the public of significant events. [13]