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A fundamental difficulty with focus groups (and other forms of qualitative research) is the issue of observer dependency: the results obtained are influenced by the researcher or his or her reading of the group's discussion, thus raising questions of the validity of the research (see experimenter's bias).
Online focus groups are appropriate for consumer research, business to business research and political research. Interacting over the web avoids a significant amount of travel expense. It allows respondents from all over the world to gather, electronically for a more representative sample.
A discussion group is a group of individuals, typically who share a similar interest, who gather either formally or informally to discuss ideas, solve problems, or make comments. Common methods of conversing including meeting in person, conducting conference calls , using text messaging , or using a website such as an Internet forum . [ 1 ]
Resolving basic or focus questions typically requires investigation and examination of multiple passages within a selection. Cluster questions, which need not be interpretive questions, are optionally prepared by discussion leaders and are often organized to help to resolve the answers to basic or focus questions.
It is often argued that open-ended questions (i.e. questions that elicit more than a yes/no answers) are preferable because they open up discussion and enquiry. Peter Worley argues that this is a false assumption. This is based on Worley's central arguments that there are two different kinds of open and closed questions: grammatical and conceptual.
A fishbowl conversation is a form of dialogue that can be used when discussing topics within large groups. Fishbowl conversations are sometimes also used in participatory events such as unconferences. The advantage of fishbowl is that it allows the entire group to participate in a conversation. Several people can join the discussion.
Evaluative groups focus on evaluating the skills, behaviors, needs, and functions of a group and is the first step in a group process. Topical discussion groups focus on a common topic that can be shared by all the members to encourage involvement. Developmental groups encourage the members to develop sequentially organized social interaction ...
Small group conversation at a Gurteen Knowledge Café. A world café is a structured conversational process for knowledge sharing in which groups of people discuss a topic at several small tables like those in a café. Some degree of formality may be retained to make sure that everyone gets a chance to speak. [1]