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Advertisements that span over more than one column also gain a small amount of extra space in between columns because they stretch across the gutters. Gutters are the empty space between columns. Gutters range from about 10 points to about 1 pica wide. In addition, most newspapers charge for an extra column if an advertisement is a double truck.
With the invention of the printing press, books began to be manufactured in large numbers. [18] As paper began to be produced in bulk, page size and shape were increasingly determined by the size and shape of mould which was most practical for producers. [19] As pages became more standardized, so did the size and shape of margins. [20]
In page layout, the whitespace on the outside of the page (bounding the first and last columns) are known as margins; the gap between two facing pages is also considered a gutter, since there are columns on both sides. (Any gutter can also be referred to as a margin, but exterior and horizontal margins are not gutters.) [1]
Since perforation of a particular width of stamps is normal, the gutter between the stamps is often the same size as the postage stamp. Several derivative terms exist: Gutter pairs are two stamps separated by a gutter. Gutter block is a block of at least four stamps where either the vertical or horizontal pairs, or both, are separated by a ...
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Centered text is considered less readable for a body of text made up of multiple lines because the ragged starting edges make it difficult for the reader to track from one line to the next. Centered text can also be commonly found on signs, flyers, and similar documents where grabbing the attention of the reader is the main focus, or visual ...
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