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  2. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    Letting be the reciprocal of the price elasticity of demand, P = ( 1 1 + η ) ⋅ M C {\displaystyle P=\left({\frac {1}{1+\eta }}\right)\cdot MC} Thus a firm with market power chooses the output quantity at which the corresponding price satisfies this rule.

  3. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    In economics, elasticity measures the responsiveness of one economic variable to a change in another. [1] For example, if the price elasticity of the demand of a good is −2, then a 10% increase in price will cause the quantity demanded to fall by 20%.

  4. Price elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_demand

    A good with an elasticity of −2 has elastic demand because quantity demanded falls twice as much as the price increase; an elasticity of −0.5 has inelastic demand because the change in quantity demanded change is half of the price increase. [2] At an elasticity of 0 consumption would not change at all, in spite of any price increases.

  5. Independent goods - Wikipedia

    en.wikipedia.org/wiki/Independent_goods

    Two goods that are independent have a zero cross price elasticity of demand : as the price of good Y rises, the demand for good X stays constant. Independent goods are goods that have a zero cross elasticity of demand. Changes in the price of one good will have no effect on the demand for an independent good.

  6. Marginal rate of substitution - Wikipedia

    en.wikipedia.org/wiki/Marginal_rate_of_substitution

    Under the standard assumption of neoclassical economics that goods and services are continuously divisible, the marginal rates of substitution will be the same regardless of the direction of exchange, and will correspond to the slope of an indifference curve (more precisely, to the slope multiplied by −1) passing through the consumption bundle in question, at that point: mathematically, it ...

  7. Income elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Income_elasticity_of_demand

    A positive income elasticity of demand is associated with normal goods; an increase in income will lead to a rise in quantity demanded. If income elasticity of demand of a commodity is less than 1, it is a necessity good. If the elasticity of demand is greater than 1, it is a luxury good or a superior good.

  8. Complementary good - Wikipedia

    en.wikipedia.org/wiki/Complementary_good

    Few goods behave as perfect complements. [6] One example is a left shoe and a right; shoes are naturally sold in pairs, and the ratio between sales of left and right shoes will never shift noticeably from 1:1. The degree of complementarity, however, does not have to be mutual; it can be measured by the cross price elasticity of demand. In the ...

  9. Lerner index - Wikipedia

    en.wikipedia.org/wiki/Lerner_Index

    For L = -1/E d and E d = -1/L, the elasticity of demand for industry A will be -2.5. We can use the value of the Lerner index to calculate the marginal cost (MC) of a firm as follows: 0.4 = (10 – MC) ÷ 10 ⇒ MC = 10 − 4 = 6. The missing values for industry B are found as follows: from the E d value of -2, we find that the Lerner index is ...