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Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity. [1] In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years. [1]
Parachute is the flagship brand of Marico which consists of edible grade coconut oil. Marico manufactures and markets its coconut based hair oils under its brand – Parachute "Advanced" and a series of extensions thereof. [19]
Coconut oil has properties that reduce protein loss in hair when used before and after wash. [9] Coconut oil is known to have lauric acid, which is a type of fatty acid that may penetrate the hair shaft due to a low molecular weight and linear conformation. [10]
Organic Virgin Coconut Oil, Cold-Pressed, Fresh Flavor for Cooking Oil, Natural Hair Oil, Skin Oil, Massage Oil, USDA Organic, Unrefined Extra Virgin Coconut Oil (Aceite de Coco) amazon.com $7.74
2. Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo. This cult-favorite hair care line features products that are free of SLS, parabens, sulfates, phthalates and silicones.
Its major brands include Saffola, Parachute, Hair & Care, Nihar, Livon, Set Wet, Mediker and Revive. [12] Harsh Mariwala took Marico public with an initial public offering in 1996. In India, Marico bought the hair care brand Nihar from Hindustan Unilever in 2006 and personal care brands Set Wet, Livon and Zatak from Reckitt Benckiser in 2016. [1]
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