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  2. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.

  3. Five-paragraph essay - Wikipedia

    en.wikipedia.org/wiki/Five-paragraph_essay

    The five-paragraph essay format has been criticized for its rigid structure, which some educators believe stifles creativity and critical thinking. Critics argue that it promotes a formulaic approach to writing, which can limit students' ability to express more complex ideas and develop their unique writing style. [4]

  4. Anchor paper - Wikipedia

    en.wikipedia.org/wiki/Anchor_paper

    An anchor paper is a sample essay response to an assignment or test question requiring an essay, primarily in an educational effort.Unlike more traditional educational assessments such as multiple choice, essays cannot be graded with an answer key, as no strictly correct or incorrect solution exists.

  5. Process theory of composition - Wikipedia

    en.wikipedia.org/wiki/Process_theory_of_composition

    The process theory of composition (hereafter referred to as "process") is a field of composition studies that focuses on writing as a process rather than a product. Based on Janet Emig's breakdown of the writing process, [1] the process is centered on the idea that students determine the content of the course by exploring the craft of writing using their own interests, language, techniques ...

  6. Prewriting - Wikipedia

    en.wikipedia.org/wiki/Prewriting

    Prewriting is the first stage of the writing process, typically followed by drafting, revision, editing and publishing. [ 1 ] [ 2 ] [ 3 ] Prewriting can consist of a combination of outlining , diagramming, storyboarding, and clustering (for a technique similar to clustering, see mindmapping ).

  7. Revision (writing) - Wikipedia

    en.wikipedia.org/wiki/Revision_(writing)

    Revision is a process in writing of rearranging, adding, or removing paragraphs, sentences, or words. Writers may revise their writing after a draft is complete or during the composing process. Revision involves many of the strategies known generally as editing but also can entail larger conceptual shifts of purpose and audience as well as content.

  8. Writing process - Wikipedia

    en.wikipedia.org/wiki/Writing_process

    A writing process is a set of mental and physical steps that someone takes to create any type of text. Almost always, these activities require inscription equipment, either digital or physical: chisels, pencils, brushes, chalk, dyes, keyboards, touchscreens, etc.; each of these tools has unique affordances that influence writers' workflows. [1]

  9. Investigative journalism - Wikipedia

    en.wikipedia.org/wiki/Investigative_journalism

    An investigative journalist may spend months or years researching and preparing a report. Practitioners sometimes use the terms "watchdog reporting" or "accountability reporting". Most investigative journalism has traditionally been conducted by newspapers, wire services, and freelance journalists. With the decline in income through advertising ...