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E. W. Kemble's "Death's Laboratory" on the cover of Collier's (June 3, 1905). A patent medicine, also known as a proprietary medicine or a nostrum (from the Latin nostrum remedium, or "our remedy") is a commercial product advertised to consumers as an over-the-counter medicine, generally for a variety of ailments, without regard to its actual effectiveness or the potential for harmful side ...
A particular use for puff pieces may be in health journalism. Providers of alternative medicine may be unable to make claims due to laws against false advertising, but they may be able to place stories and testimonials with journalists who can write as they wish under press freedom laws. Recruiting health journalists to write puff pieces may be ...
Puffery is an exaggerated claim typically found in advertising and publicity announcements, such as "the highest quality at the lowest price", or "always votes in the best interest of all the people". Such statements are unlikely to be true – but cannot be proven false and so, do not violate trade laws, especially as the consumer is expected ...
At an 18 April 1899 Paris conference, Emilia Pardo Bazán used the term "Black Legend" for the first time to refer to a general view of modern Spanish history: Abroad, our miseries are known and often exaggerated without balance; take as an example the book by M. Yves Guyot, which we can consider as the perfect model of a black legend, the opposite of a golden legend.
This type of reporting was characterized by exaggerated headlines, unverified claims, partisan agendas, and a focus on topics like crime, scandal, sports, and violence. Historians have debated whether Yellow journalism played a large role in inflaming public opinion about Spain's atrocities in Cuba at the time, and perhaps pushing the U.S. into ...
False advertising is the act of publishing, transmitting, distributing, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. [3]
The American Marketing Association (AMA) defines advertising as: . The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.
[19] For example, a politician speaking to a Southern United States crowd might incorporate words such as "Y'all" and other colloquialisms to create a perception of belonging. Cult of personality A cult of personality arises when an individual uses mass media to create an idealized and heroic public image, often through unquestioning flattery ...