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When making color decisions, it is important to determine the target audience in order to convey the right message. Color decisions can influence both direct messages and secondary brand values and attributes in any communication. Color should be carefully selected to align with the key message and emotions being conveyed in a marketing piece. [41]
Fig. 1. HSL (a–d) and HSV (e–h). Above (a, e): cut-away 3D models of each. Below: two-dimensional plots showing two of a model's three parameters at once, holding the other constant: cylindrical shells (b, f) of constant saturation, in this case the outside surface of each cylinder; horizontal cross-sections (c, g) of constant HSL lightness or HSV value, in this case the slices halfway ...
As of 2011, most graphic cards define pixel values in terms of the colors red, green, and blue. The typical range of intensity values for each color, 0–255, is based on taking a binary number with 32 bits and breaking it up into four bytes of 8 bits each. 8 bits can hold a value from 0 to 255.
A color wheel or color circle [1] is an abstract illustrative organization of color hues around a circle, which shows the relationships between primary colors, secondary colors, tertiary colors etc. Some sources use the terms color wheel and color circle interchangeably; [ 2 ] [ 3 ] however, one term or the other may be more prevalent in ...
The Munsell color system, showing: a circle of hues at value 5 chroma 6; the neutral values from 0 to 10; and the chromas of purple-blue (5PB) at value 5. In colorimetry , the Munsell color system is a color space that specifies colors based on three properties of color: hue (basic color), value ( lightness ), and chroma (color intensity).
In color science, a color model is an abstract mathematical model describing the way colors can be represented as tuples of numbers, typically as three or four values or color components. When this model is associated with a precise description of how the components are to be interpreted (viewing conditions, etc.), taking account of visual ...
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The CIE 1931 color space chromaticity diagram rendered in terms of the colors of lower saturation and value than those displayed in the diagram above that can be produced by pigments, such as those used in printing. The color names are from the Munsell color system.