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  2. Impression (online media) - Wikipedia

    en.wikipedia.org/wiki/Impression_(online_media)

    An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [ 1 ] Each time an ad is fetched, it is counted as one impression.

  3. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:

  4. Average minute audience - Wikipedia

    en.wikipedia.org/wiki/Average_minute_audience

    AMA can also be used to measure the impact of social media or other factors on TV viewership. For instance, AMA can be used to analyze how Twitter activity influences the audience size of live TV events. [3] The AMA has some limitations as a measure of TV audience size. For one thing, it does not account for the quality or engagement of the ...

  5. List of YouTube features - Wikipedia

    en.wikipedia.org/wiki/List_of_YouTube_features

    In February 2017, live streaming was introduced to the official YouTube mobile app. Live streaming via mobile was initially restricted to users with at least 10,000 subscribers, [67] but as of mid-2017 it has been reduced to 100 subscribers. [68] Live streams support HDR, can be up to 4K resolution at 60 fps, and also support 360° video. [49] [69]

  6. Audience measurement - Wikipedia

    en.wikipedia.org/wiki/Audience_measurement

    The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the company's ...

  7. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  8. Tariffs are likely to stay high even if Harris wins. But ...

    www.aol.com/finance/tariffs-likely-stay-high...

    Perhaps one of Donald Trump's most remarkable accomplishments during his last term was how he reoriented the political landscape around trade. The decision facing voters is whether he will be able ...

  9. Viewable impression - Wikipedia

    en.wikipedia.org/wiki/Viewable_impression

    4. The viewer has a particular type of ad blocker installed that could disrupt ad serving but still be initiate the count of an impression. (Some ad blockers block the ad call, some do not. More study should be done in this area); 5. The viewer does not have the proper plug-in to render interactive media installed; 6.