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An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. [ 1 ] Each time an ad is fetched, it is counted as one impression.
Artificial grass produced by AstroTurf, which inspired the name "astroturfing" for creating a false impression of grassroots support. In political science, it is defined as the process of seeking electoral victory or legislative relief for grievances by helping political actors find and mobilize a sympathetic public, and is designed to create the image of public consensus where there is none.
The complete viewer's environment is gathered by a client-side technology for every viewable impression reported and transmitted back to a server-side database. Data for each view includes the viewers display resolution, the viewer's browser window dimensions, the dimensions of the web page the ad appeared on, the location of the ad on the page ...
This CAPTCHA (reCAPTCHA v1) of "smwm" obscures its message from computer interpretation by twisting the letters and adding a slight background color gradient.A CAPTCHA (/ ˈ k æ p. tʃ ə / KAP-chə) is a type of challenge–response test used in computing to determine whether the user is human in order to deter bot attacks and spam.
Page view can be manipulated or boosted for specific purposes. [12] For example, a recent incident, called 'page view fraud', compromised the accuracy of measurement of page view by boosting the page view. Perpetrators used a tool called 'a bot' to buy fake page-views for attention, recognition, and feedback, increasing the site's value. [13]
A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:
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Clickbait (also known as link bait or linkbait) [2] is a text or a thumbnail link that is designed to attract attention and to entice users to follow ("click") that link and view, read, stream or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading.