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Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
Using ethical practices to build brand equity and brand positioning has been employed by different marketing experts, based on their cultural and ethical value systems. Sagar et al., [1] Through their research in this area, marketers have come up with EPI. There are several steps involved in deriving and calculating an EPI.
Development ethics is a field of enquiry that reflects on both the ends and the means of economic development.It typically takes a normative stance, asking and answering questions about the nature of ethically desirable development and what ethics means for achieving development, and discusses various ethical dilemmas that the practice of development has led to.
Diversity themes gained momentum in the mid-1980s. At a time when President Ronald Reagan discussed dismantling equality and affirmative action laws in the 1980s, equality and affirmative action professionals employed by American firms along with equality consultants, engaged in establishing the argument that a diverse workforce should be seen as a competitive advantage rather than just as a ...
According to Aristotle, how to lead a good life is one of the central questions of ethics. [1]Ethics, also called moral philosophy, is the study of moral phenomena. It is one of the main branches of philosophy and investigates the nature of morality and the principles that govern the moral evaluation of conduct, character traits, and institutions.
Aaker is the creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations. [11] The model outlines the necessity of developing a brand identity, which is a unique set of brand associations representing what the brand stands for and offers to customers an aspiring brand image.
Jamie Dimon, CEO of JPMorgan Chase, expressed strong opinions about private equity firms poaching early-career professionals. He made them clear during a recent talk at Georgetown University's ...
The same theories and substructures used in business ethics to determine its level of morality are used to analyze whether moral marketing is taking place in normative marketing ethics. The three structures are known as duty-based theories, virtue ethics, and utilitarianism.