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Although some sites offer free trials and/or profiles, most memberships can cost upwards of $60 per month. [28] In 2008, online dating services in the United States generated $957 million in revenue. [29] Most free dating websites depend on advertising revenue, using tools such as Google AdSense and affiliate marketing.
Throughout 2017, Hinge received more mentions than any other dating app in the "Weddings" section of The New York Times. [9] Hinge Matchmaker was released in September 2017, claiming to reinvent online dating for "people that missed out on the dating app craze". [10] Match Group made investments in Hinge as early as September 2017. [11]
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In July 2010, the site issued a press release that it would be removing the "database of alleged cads" to refocus on "putting out quality content such as articles, videos and podcasts that help women learn to date better, forming content partnerships and creating engaging mobile platforms". [3]
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