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On 8 August 2008, IKEA UK launched a virtual mobile phone network called IKEA Family Mobile, which ran on T-Mobile. [133] At launch it was the cheapest pay-as-you-go network in the UK. [ 134 ] [ 135 ] In June 2015 the network announced that its services would cease to operate from 31 August 2015.
Family Mobile was a mobile virtual network operator (MVNO) in the United Kingdom that was operated by Coms Mobile and used the EE network. [1] Originally launched as IKEA Family Mobile on 8 August 2008, it offered pay as you go SIM cards to the public, with members of its loyalty programme and all 9,500 IKEA staff in Britain presented with a handset and £5 worth of free calls.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
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First IKEA store in Slovenia was opened on February 25, 2021, next to BTC shopping city in Ljubljana. [122] 59 Philippines: 2021 Pasay, Manila: 1 The first IKEA store in the Philippines was opened on November 25, 2021. It is the largest IKEA store in the world; occupying 65,000 m 2 (700,000 sq ft).
The group's Ingka Centres division has developed several shopping centres in which IKEA is the anchor tenant, including the MEGA malls in Russia. Beginning in 2020, the division has acquired existing complexes which will be renovated to include urban IKEA locations, including Kings Mall in London, 6x6 in San Francisco, and the retail podium of the Aura condominium towers in Toronto.
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