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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.
The case title—naming an object, "Forty Barrels and Twenty Kegs of Coca-Cola", as defendant—is an instance of jurisdiction in rem (jurisdiction against a thing). Rather than directly naming the Coca-Cola Company as defendant, the food itself was the subject of the case, with the company only indirectly subject.
Cocacolonization (alternatively coca-colonization) refers to the globalization of American culture (also referred to as Americanization) pushed through popular American products such as the soft-drink brand Coca-Cola. [1] The term is a portmanteau of the name of the multinational soft-drink maker and "colonization". [2]
Publicis. D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries. [1] The company was founded in 1906 as the D'Arcy Company in St. Louis, Missouri. Early clients included Coca-Cola and Anheuser-Busch. [1]
Website. coca-cola.com. Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [ 1 ]
In 1993, Coca-Cola CEO Roberto Goizueta rehired Sergio Zyman to be the chief of marketing for all Coca-Cola beverage brands, a surprising choice given that Zyman had worked closely with the New Coke campaign, possibly the largest marketing failure in Coke's history. [1]
The Coca-Cola Company 's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy.