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Cocacolonization (alternatively coca-colonization) refers to the globalization of American culture (also referred to as Americanization) pushed through popular American products such as the soft-drink brand Coca-Cola. [1] The term is a portmanteau of the name of the multinational soft-drink maker and "colonization". [2]
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
This decision can lead to either success - as it was the case for Coca-Cola when introducing a new line of drinks - or failure, as it was the case for Kodak who went from commanding 85% of camera sales in the U.S., according to a 2005 case study for Harvard Business School, to entering Chapter 11 bankruptcy and being delisted from the New York ...
The key to Coke's future lies in the company's ability to diversify its product offerings while expanding even further into lucrative overseas markets. But the company faces some serious risks ...
Of the top ten global brands (2017) by revenue, seven are based in the United States: [12] Apple Inc., Google, Microsoft, Coca-Cola, Amazon, Facebook, and IBM. During the Cold War, Americanization was the primary soft power method chosen to counter the more hard power-orientated polar process of Sovietization around the world. Education ...
In 2012, Coca-Cola resumed business in Myanmar after 60 years of absence due to US-imposed investment sanctions against the country. [58] [59] Coca-Cola's bottling plant is located in Yangon and is part of the company's five-year plan and $200 million investment in Myanmar. [60]
Glocalization or glocalisation (a portmanteau of globalization and localism) is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems". [1] The concept comes from the Japanese word dochakuka and "represents a challenge to simplistic conceptions of globalization ...
The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.