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George Gerbner first published his model in his 1956 paper Toward a General Model of Communication. [129] [130] It is a linear transmission model. It is based on the Shannon–Weaver model and Lasswell's model but expands them in various ways. [131] [130] [132] It aims to provide a general account of all forms of communication.
The Shannon–Weaver model is one of the earliest and most influential models of communication. [2][3][4] It was initially published by Claude Shannon in his 1948 paper "A Mathematical Theory of Communication". [5] The model was further developed together with Warren Weaver in their co-authored 1949 book The Mathematical Theory of Communication ...
Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a ...
Four-sides model. The four-sides model (also known as communication square or four-ears model) is a communication model postulated in 1981 by German psychologist Friedemann Schulz von Thun. According to this model every message has four facets though not the same emphasis might be put on each. The four sides of the message are fact, self ...
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...
Lasswell and others have used his model beyond the scope of mass communication as a tool for the analysis of all forms of verbal communication. [2] [12] [10] This is also reflected in the fact that some theorists employ his model in their definition of communication in general. [2]
Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication. Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions. [1]
1929. St. Louis, Missouri. Died. February 23, 1996. (1996-02-23) (aged 66–67) Chicago, Illinois. David Kenneth Berlo (1929 – February 23, 1996) was an American communications theorist. He taught at Michigan State University and later served as president of Illinois State University.