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In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Glittering generalities Glittering generalities are emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. This technique has also been referred to as the PT Barnum effect. (e.g., the advertising campaign slogan "Ford has a better idea!") Guilt by association or Reductio ad Hitlerum
Public reading of the anti-Semitic newspaper Der Stürmer, Worms, Nazi Germany, 1935. Propaganda is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligable response from the audience. [1]
James Montgomery Flagg’s famous “Uncle Sam” propaganda poster, made during World War I. Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational ...
The top most-watched commercials on YouTube included Booking.com's ad with the Muppets, Marvel's Thunderbolts trailer and the Doritos "abduction" ad, which was written and directed by a fan.
Propaganda is commonly created by governments, but some forms of mass communication created by other influential organizations can be considered propaganda. As opposed to impartially providing information, propaganda, in its most basic sense, presents information primarily to influence an audience.
LL Cool J is bringing back an iconic hit for a Super Bowl ad that packs a punch — literally.. In Pfizer’s “Knock Out" ad, a young cancer patient is first shown laying in a hospital bed ...
The animated 60-second commercial begins with a bouncing Ike campaign button as music plays in the background. [30] The clip segues to Uncle Sam as a drum major leading a circus elephant who holds an Ike banner with his trunk. The elephant is wearing a caricature of Eisenhower around its body and beating a drum with its tail.