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Metalepsis uses a familiar word or a phrase in a new context. [13] For example, "lead foot" may describe a fast driver; lead is proverbially heavy, and a foot exerting more pressure on the accelerator causes a vehicle to go faster (in this context unduly so). [14] The figure of speech is a "metonymy of a metonymy". [13]
In rhetoric, litotes (/ l aɪ ˈ t oʊ t iː z, ˈ l aɪ t ə t iː z /, US: / ˈ l ɪ t ə t iː z /), [1] also known classically as antenantiosis or moderatour, is a figure of speech and form of irony in which understatement is used to emphasize a point by stating a negative to further affirm a positive, often incorporating double negatives for effect.
The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented with a negative frame.
Ad hominem (Latin for 'to the person'), short for argumentum ad hominem, refers to several types of arguments that are usually fallacious.Often currently this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other attribute of the person making an argument rather than the substance of the argument itself.
Equivocation – using a term with more than one meaning in a statement without specifying which meaning is intended. [21] Ambiguous middle term – using a middle term with multiple meanings. [22] Definitional retreat – changing the meaning of a word when an objection is raised. [23]
In historical linguistics, the process of an inoffensive word becoming pejorative is a form of semantic drift known as pejoration.An example of pejoration is the shift in meaning of the word silly from meaning that a person was happy and fortunate to meaning that they are foolish and unsophisticated. [3]
Anadiplosis – repeating the last word of one clause or phrase to begin the next. Analogy – the use of a similar or parallel case or example to reason or argue a point. Anaphora – a succession of sentences beginning with the same word or group of words. Anastrophe – inversion of the natural word order.
The following is a list of terms used in relation to age with negative connotations. Many age-negative terms intersect with ableism, or are derogatory toward people with neurodegenerative diseases such as Alzheimer's disease and dementia. Age-negative terms are used about young people as well as older people.