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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and mo
Snap doubles number of advertisers in Q3 as AI, AR bets persist. The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period. By Jessica Deyo • Oct. 31, 2024.
VML unites design capabilities, talent under new studio offering. A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes. By Peter Adams • Oct. 28, 2024. The latest creative marketing news for marketing professionals.
Marketing playbook: Breaking down industry trends to follow in 2024. Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI. Published Jan. 26, 2024. By Marketing Dive staff. Nuttapreya Sirisommai via Getty Images.
The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success. Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Snap doubles number of advertisers in Q3 as AI, AR bets persist. The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period. By Jessica Deyo • Oct. 31, 2024. Bennett Raglin/Getty Images for Bustle via Getty Images.
Top takeaways from Advertising Week 2024 marketers need to know. Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab. By Chris Kelly • Oct. 18, 2024.
Why Tide is shifting to social-first marketing for its latest NFL blitz. The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most content-rich NFL effort yet. By Peter Adams • Nov. 14, 2024. Access now .
Back-to-school 2024: How brands can win younger consumers as uncertainty endures. The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season. By Jessica Deyo • Aug. 8, 2024. The latest news and updates on influencer marketing for industry professionals.
Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. The long-form spot features a world where everyone is Santa Claus, before revealing that, in ...