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  2. Positioning (marketing) - Wikipedia

    en.wikipedia.org/wiki/Positioning_(marketing)

    The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.

  3. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    Employees can improve the business client base and build a stronger relationship. Treating employees well, by offering bonuses or special deals they are more likely to take on more responsibility and promote the business they work for. This alliance within the business can promote products or services through word of mouth or social media. The ...

  4. Business relationship management - Wikipedia

    en.wikipedia.org/wiki/Business_relationship...

    The approach to the BRM modeling process is to identify and describe various aspects of business relationships in terms of: defined relationship types, in which each type has a specified purpose, associated roles, and a measurable outcome; a set of processes that make up the business relationship lifecycles

  5. Business relations - Wikipedia

    en.wikipedia.org/wiki/Business_relations

    In addition, small business control more than half of the market but many are seen to fail due to poor planning and inefficient external business relations. Small businesses external relations are essential for success, an external relationship is defined as " a commercially oriented connected between a small business and other two organizations".

  6. Staff and line - Wikipedia

    en.wikipedia.org/wiki/Staff_and_line

    A staff function is an alternate function of people in a business that do not partake instantly in an activity as they help the line functions to reach their targets. [5] The business world is changing very rapidly and each day new kinds of issues and problems crop up. It requires specialised input to deal with these changing conditions.

  7. Business acumen - Wikipedia

    en.wikipedia.org/wiki/Business_acumen

    In his 2012 book Seeing the Big Picture, Business Acumen to Build Your Credibility, Career, and Company, Kevin R. Cope states an individual who possesses business acumen views the business with an "executive mentality", with the ability to comprehend how the moving parts of a company work together to make to ensure success, and how financial metrics like profit margin, cash flow, and stock ...

  8. List of business terms - Wikipedia

    en.wikipedia.org/wiki/List_of_business_terms

    Verb phrase Definition Action that Put something into practice [1] Baked in Something which has been "baked in" is implied to be impossible to remove. Alternatively, "baked in" can refer to a desirable, although non-essential, property of a product being incorporated for the user's convenience. Boil the ocean

  9. Glossary of economics - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_economics

    Also called resource cost advantage. The ability of a party (whether an individual, firm, or country) to produce a greater quantity of a good, product, or service than competitors using the same amount of resources. absorption The total demand for all final marketed goods and services by all economic agents resident in an economy, regardless of the origin of the goods and services themselves ...