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Younique is an American direct-sales company that markets beauty products. [1] The company was founded in 2012 by Derek Maxfield, who is CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah. [2] [3] Between 2017 and 2019, Younique was 60% owned by Coty, Inc. In 2019, Coty sold their share of the business back to Maxfield and Huscroft ...
Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and reduce the signs of ageing .
Direct Marketing has a few objectives such as: selling, generating leads, and developing relationships with customers. [5] Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. [5] Another objective of direct marketing is to both generate leads and qualify ...
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities. [2]
Beautycounter was an American direct to consumer and multi-level marketing [2] [3] company that sold skin care and cosmetic products. [1] As of 2018, the company had 150 products with over 65,000 independent consultants, and with national retailers. [4]
Seacret (Seacret Spa International/Seacret Direct) is a United States-based multi-level marketing company that sells cosmetic and other personal care products made from Dead Sea minerals, mud, and nutrients. [2] The company was founded by Izhak and Moty Ben Shabat in 2005. [2]
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Oriflame was founded on January 1, 1967, in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten. [2] The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.