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Radio stations attractiveness to advertisers began to change from a "mass medium" to one shaped by demographics, although to a lesser degree than television; radio formats began to be targeted toward specific groups of people according to age, gender, urban (or rural) setting and race, and freeform stations with broad playlists became uncommon ...
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
FM radio channel assignments in the U.S. In the United States, FM broadcasting stations operate on a 20.2 MHz-wide frequency band, spanning from 87.8 MHz to 108 MHz. This is divided into 101 0.2 MHz-wide channels, which are designated as channels 200 through 300. In actual practice, few except the FCC use these channel numbers; the frequencies ...
From 1935 to 1936 and 1948–49, the bulk of radio's "golden age," C.E. Hooper monitored the numbers, which were popularly called "Hooperatings." The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. [ 40 ]
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades ...
The Golden Age of Radio, also known as the old-time radio (OTR) era, was an era of radio in the United States where it was the dominant electronic home entertainment medium. It began with the birth of commercial radio broadcasting in the early 1920s and lasted through the 1950s, when television gradually superseded radio as the medium of choice ...
An AC radio station may play mainstream music, but it usually excludes hip hop, house/techno or electronic dance music and some forms of dance-pop and teen pop, as these are less popular among adults, the target demographic. AC radio often targets the 25–44 age group, [9] the demographic that has received the most attention from advertisers ...
A radio format aims to reach a more or less specific audience according to a certain type of programming, which can be thematic or general, more informative or more musical, among other possibilities. [nb 1] Radio formats are often used as a marketing tool and are subject to frequent changes, [3] including temporary changes called " stunting."