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  2. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language. Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

  3. Style guide - Wikipedia

    en.wikipedia.org/wiki/Style_guide

    t. e. A style guide is a set of standards for the writing, formatting, and design of documents. [1] A book-length style guide is often called a style manual or a manual of style (MoS or MOS). A short style guide, typically ranging from several to several dozen pages, is often called a style sheet. The standards documented in a style guide are ...

  4. Graphic designer - Wikipedia

    en.wikipedia.org/wiki/Graphic_designer

    A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication , with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible.

  5. Graphic design - Wikipedia

    en.wikipedia.org/wiki/Graphic_design

    Graphic design is a profession, [2] academic discipline [3][4][5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.

  6. Corporate identity - Wikipedia

    en.wikipedia.org/wiki/Corporate_identity

    Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]

  7. Typography of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Typography_of_Apple_Inc.

    Typography of Apple Inc. Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.

  8. The Elements of Typographic Style - Wikipedia

    en.wikipedia.org/wiki/The_Elements_of...

    e. The Elements of Typographic Style is a book on typography and style by Canadian typographer, poet and translator Robert Bringhurst. Originally published in 1992 by Hartley & Marks Publishers, it was revised in 1996, 2001 (v2.4), 2002 (v2.5), 2004 (v3.0), 2005 (v3.1), 2008 (v3.2), and 2012 (v4.0). A history and guide to typography, it has ...

  9. The New York Times Manual of Style and Usage - Wikipedia

    en.wikipedia.org/wiki/The_New_York_Times_Manual...

    e. The New York Times Manual of Style and Usage: The Official Style Guide Used by the Writers and Editors of the World's Most Authoritative Newspaper is a style guide first published in 1950 by editors at the newspaper and revised in 1974, 1999, and 2002 by Allan M. Siegal and William G. Connolly. [1] According to the Times Deputy News Editor ...

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