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Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
It results in increased productivity, reduced absenteeism, and enhanced physical and mental well-being, as employees exhibit higher commitment and motivation towards their work. Companies that promote a healthy work-life balance, provide mental health support, and encourage overall well-being tend to have more productive and engaged employees ...
The non-work activity is not limited to family life only but also to various occupations and activities of which one's life is composed. Scholars and popular press articles have started promoting the importance of maintaining a work–life balance beginning in the early 1970s and have been increasing ever since. [34]
Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.
[1] Enhancing customer satisfaction and fostering customer loyalty are pivotal for businesses, given the significant importance of improving the balance between customer attitudes before and after the consumption process. [2] Expectancy Disconfirmation Theory is the most widely accepted theoretical framework for explaining customer satisfaction ...
The way you spend the last 10 minutes of your workday can impact how you sleep, your relationships at home and will set the stage for the next day.
This is why, customer foresight starts with analyzing the consumer needs, values and motivations of today. Methods in the field of customer research that can be applied at this stage are e.g. qualitative and quantitative surveys, behavioral observation and experience, ethnographic research, cultural analysis or value and motivation research.
Managers are supposed to foster strategies that keep employees engaged, motivated and dedicated to their work. Work–life balance at the individual level has been found to predict a highly engaged and productive workforce. [31] An important aspect of work–life balance is how well the individual feels they can balance both family and work ...