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The need for affiliation (N-Affil) is a term which describes a person's need to feel a sense of involvement and "belonging" within a social group.The term was popularized by David McClelland, whose thinking was strongly influenced by the pioneering work of Henry Murray, who first identified underlying psychological human needs and motivational processes in 1938.
As a principle of this theory, the need for affiliation is determines the motivation for both verbal and nonverbal behaviors between two individuals. When a person has a moderate need of affiliation towards another person, they will tend to want to be intimate with that individual. One of the best examples is a wedding proposal.
Murray defines a need as a drive that has the potential to prompt a behavior from the person. For example, the need for affiliation may drive a person to join a social organization. Needs are often influenced by environmental stimulus or "presses", another component of Murray's theory.
Need theory, also known as Three needs theory, [1] proposed by psychologist David McClelland, is a motivational model that attempts to explain how the needs for achievement, affiliation, and power affect the actions of people from a managerial context.
Just 47 percent of Americans say they are members of a church, synagogue, mosque or other house of worship — the lowest rate in more than 80 years.
Belongingness is the human emotional need to be an accepted member of a group.Whether it is family, friends, co-workers, a religion, or something else, some people tend to have an 'inherent' desire to belong and be an important part of something greater than themselves.
In an appearance on "The Pacman Jones Show," the Hall of Famer and Colorado coach made it clear what he thinks the future holds for his son.
The need for affiliation is a desire to form social connections with others. The need for power is a longing to exert control over one's surroundings and wield influence over others. The need for achievement relates to a yearning to establish ambitious objectives and to receive positive feedback on one's performance.