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The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented with a negative frame.
Gerd Gigerenzer has criticized the framing of cognitive biases as errors in judgment, and favors interpreting them as arising from rational deviations from logical thought. [6] Explanations include information-processing rules (i.e., mental shortcuts), called heuristics, that the brain uses to produce decisions or judgments.
17. Receiver detection accuracy, bias, and judgments of sender credibility after an interaction are functions of receiver cognition (suspicion and truth bias), receiver decoding skill and final sender behavior. 18. Sender perceived deception success is a function of final sender cognition (perceived suspicion) and receiver behavior. [11]
Framing theory and frame analysis provide a broad theoretical approach that analysts have used in communication studies, news (Johnson-Cartee, 1995), politics, and social movements (among other applications). According to Bert Klandermans, the "social construction of collective action frames" involves "public discourse, that is, the interface ...
In psychology, the framing effect (psychology) is an example of cognitive bias in which people react to a particular choice in different ways depending on how it is presented. Cognitive errors as a result of this bias are commonly called framing errors
Implicit bias is an aspect of implicit social cognition: the phenomenon that perceptions, attitudes, and stereotypes operate without conscious intention. For example, researchers may have implicit bias when designing survey questions and as a result, the questions do not produce accurate results or fail to encourage survey participation. [124]
The cognitive miser theory thus has implications for persuading the public: attitude formation is a competition between people's value systems and prepositions (or their own interpretive schemata) on a certain issue, and how public discourses frame it. [30]
Jim A. Kuypers is an American scholar and consultant specializing in communication studies. [1] A professor at Virginia Tech, he has written on the news media, rhetorical criticism and presidential rhetoric, and is particularly known for his work in political communication which explores the qualitative aspects of framing analysis and its relationship to presidential communication and news ...