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  2. Defensive strategy (marketing) - Wikipedia

    en.wikipedia.org/wiki/Defensive_strategy_(marketing)

    Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [ 1 ]

  3. Non-credible threat - Wikipedia

    en.wikipedia.org/wiki/Non-credible_threat

    An example of a non-credible threat is demonstrated by Shaorong Sun & Na Sun in their book Management Game Theory. The example game, the market entry game, describes a situation in which an existing firm, firm 2, has a strong hold on the market and a new firm, firm 1, is considering entering. If firm 1 doesn’t enter, the payoff is (4,10).

  4. Marketing warfare strategies - Wikipedia

    en.wikipedia.org/wiki/Marketing_warfare_strategies

    Position defense - This is a strategy which utilizes its current position against the attacking opposition. In a business context, this is a strategy usually applied when a company has a dominant stake in the market place, usually a monopolized and controlled industry. Marketing with this type of strategy can be identified through barriers of ...

  5. History Suggests This Defense Stock Will Outperform the ...

    www.aol.com/history-suggests-defense-stock...

    Meanwhile, the average defense stock today has an EV/S of 2.2 and a P/S of 1.8. Compared to others in the industry, Leidos' stock looks relatively cheap. Leidos also looks attractive when ...

  6. Best Defense Stocks To Invest in November 2024 - AOL

    www.aol.com/6-best-defense-stocks-buy-192015302.html

    Here are the top defense stock picks to watch. ... Market Cap: $115.19 billion. Dividend Yield: ... while others are more aggressive or non-diversified.

  7. Glossary of mergers, acquisitions, and takeovers - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_mergers...

    Defence strategy adopted by the target company. The company makes the takeover less attractive by such means as issuing fresh preference shares with the provision that in the event of a takeover the preference shareholders can redeem their shares at a high premium, making the cost of takeover quite unattractive.

  8. Jonestown defense - Wikipedia

    en.wikipedia.org/wiki/Jonestown_Defense

    Jonestown Defense maneuvers are usually more extreme versions of existing tactics; share buybacks (which increase stock prices and decrease public equity at the cost of cash or debt financing), Crown Jewel maneuvers (selling off attractive assets at a discount to anyone except the acquirer) and similar. The main difference is that they are done ...

  9. Stock market - Wikipedia

    en.wikipedia.org/wiki/Stock_market

    A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include securities listed on a public stock exchange as well as stock that is only traded privately, such as shares of private companies that are sold to investors ...