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BS 6185:1982 Specification for size designation of men's wear BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
European Standard (EN 13402-1) pictogram example for a men's jacket, with chest as primary measurement, and height and waist as secondary measurements. The first part [ 2 ] of the standard defines the list of body dimensions to be used for designating clothing sizes, together with an anatomical explanations and measurement guidelines.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
A Yamaguchi-based company, Ogori Shōji (which, until then, had been operating men's clothing shops called "Men's Shop OS") was founded in March 1949 in Ube, Yamaguchi. [ 5 ] [ 6 ] [ 7 ] On 2 June 1984, it opened a unisex casual wear store in Fukuro-machi, Naka-ku, Hiroshima , under the name "Unique Clothing Warehouse". [ 8 ]
Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0. [7] Some argue that vanity sizing is designed to satisfy wearers' wishes to appear thin and feel better about themselves.
But when she struck up a partnership with Uniqlo in 2023 to create the Uniqlo: C collection for the juggernaut Japanese brand, she pulled inspiration from somewhere closer to home.
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