Search results
Results from the WOW.Com Content Network
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
Philip Kotler - marketing management and social marketing (1970s, 1980s, 1990s) John Kotter - organizational behaviour and management (1980s, 1990s)
Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, [1] [2] [3] to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc.) as well as the marketing variables; Kotler suggests that two more Ps must be added to the marketing mix: public relations and power.
Look carefully at the spelling of the author's name and the book's title: Fake books often misspell the author's name or provide a variation of the book's actual title. If you do fall for a fake ...
Marc Oliver Opresnik (/ oʊ ˈ p r ɛ s n ɪ k / oh-PRESS-ik; [1] born September 27, 1969) is a German professor, scholar, author and researcher. He is a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc., the organization founded by the American marketing professor Philip Kotler.
In 2012 Kotler published Abundance: The Future Is Better Than You Think with Peter H. Diamandis.The book revolves around the idea that the world is getting better and in the future most people of the world will have access to clean water, food, energy, health care, education, and everything else that is necessary for a first world standard of living, thanks to technological innovation. [1]
Philip Kotler's book "Marketing Management" was particularly influential in the 80s in popularizing several human potential concepts that were "embedded" in the book [16] and entered in the working and management community. Specifically targeted books on Human Potential have emerged in Europe and can be found in the works of specific authors.
Rackham has written more than 150 articles on marketing, selling and channel strategy including “Ending the War Between Sales and Marketing,” co-authored with Philip Kotler and Suj Krishnaswamy for Harvard Business Review (2006), [11] “Breadth of a Salesman,” with John DeVincentis, for McKinsey Quarterly (1998), [12] and “Why Bad ...