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The Lorillard hogshead in 1789 featuring a Native American smoking Lorillard Snuff Mill, built 1840, photo 1936. The company was founded by Pierre Abraham Lorillard in 1760. In 1899, the American Tobacco Company organized a New Jersey corporation called the Continental Tobacco Company, which took a controlling interest in many small tobacco companies. [4]
Pierre Abraham Lorillard (1742 – 1776) was a French-American tobacconist who founded the business which developed into the Lorillard Tobacco Company, which claimed to be the oldest tobacco firm in the United States and in the world. [1] [2] His name is also sometimes given as Peter Abraham Lorillard, [3] Peter Lorillard and Pierre Lorillard I.
Lorillard's father, Pierre Abraham Lorillard (also known as 'Pierre Lorillard I'), was the founder of the Lorillard Tobacco Company. [2] Lorillard's father made the first American tobacco fortune by developing a tobacco firm that he started in 1760. [2] Originally the business was a snuff-grinding factory located in a rented house in lower ...
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The Lorillard firm was founded by Pierre Abraham Lorillard in 1760. His two sons, Peter and George, took over after he was killed during the American Revolutionary War, and they moved the manufacturing portion of the business to this location in the Bronx in 1792. [3] Peter Lorillard III built a forty-five room mansion, stone cottage and ...
An old pack of Kent Ultras from South Africa. Widely recognized by many as the first popular filtered cigarette, Kent was introduced by the Lorillard Tobacco Company in 1952 [3] around the same time a series of articles entitled "cancer by the carton", published by Reader's Digest, [4] scared American consumers into seeking out a filter brand at a time when most brands were filterless.
The brothers soon diversified the Loews business, successfully venturing into a variety of areas as the 1960s and 1970s progressed. Loews acquired Lorillard Tobacco Company in 1968, CNA Financial in 1974, and the Bulova Watch Company in 1979. Through acquisitions, Loews's revenues grew from $100 million in 1970 to more than $3 billion by a ...
True was introduced in September 1966 by Lorillard in 10 major U.S. markets, with national distribution beginning on November 1, 1966. [4] The tagline for the new brand was "Shouldn't your brand be True?". [5] The cigarette, when first introduced, was full flavored. It was later available in a reduced tar and nicotine version during the 1970s ...