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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman. With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
Luciano Benetton was born on 13 May 1935 in Treviso. [2] His father had a small business and following his death, [3] Benetton dropped out of school at the age of 14 to work in a clothing shop. [2] He saved money to buy a $200 knitting machine and teamed up with his sister to produce a collection of twenty pieces of yellow, green and pale blue ...
The trench is available in a variety of colors from elegant black to on-trend camel to fun shades like red and teal — just about all sizes and colors are on sale now for less than $50, so you're ...
The sequel, part two of the story, is in theaters November 2025. The movie musical's cast also features Jonathan Bailey, Ethan Slater, Michelle Yeoh, Jeff Goldblum, Peter Dinklage, Bowen Yang and ...
Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group, the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion. [1] He had four children and was living in Treviso, Italy. [1]
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