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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, ... All bids for the keyword that targets the searcher's Geo-location, the day ...

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

4. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

5. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking ...

6. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.

7. Search advertising - Wikipedia

   en.wikipedia.org/wiki/Search_advertising

   The use of one own's trademark as a keyword has been controversial as well, but research shows that there are plenty of advantages in using that method not just for dominating search results pages with SEO and PPC and preventing competitors from taking advantage of it, but also for increasing the number of clicks the brand is getting; the ...