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The company's review system's reliability has also been affected by the submission of fake reviews by external users, such as false positive reviews submitted by a company to promote its own business or false negative reviews submitted about competing businesses – a practice sometimes known as "astroturfing" – which the company has tried to ...
Sometimes these emails can contain dangerous viruses or malware that can infect your computer by downloading attached software, screensavers, photos, or offers for free products. Additionally, be wary if you receive unsolicited emails indicating you've won a prize or contest, or asking you to forward a petition or email.
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A review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts [1] post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business. [2]
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Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
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Trustpilot was founded by the company's former CEO, Peter Holten Mühlmann, in Denmark in 2007. [7] He started the company when his parents started shopping online.At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to pursue Trustpilot.