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  2. Cover letter - Wikipedia

    en.wikipedia.org/wiki/Cover_letter

    Cover letters are typically categorized according to two purposes: applying for a specific, advertised opening ('letter of application') expressing interest in an organization when the job seeker is uncertain whether there are current openings ('letter of inquiry'). [3] According to studies, a good cover letter should: be specific and up-to-date,

  3. Résumé - Wikipedia

    en.wikipedia.org/wiki/Résumé

    A résumé is a marketing document in which the content should be adapted to suit each individual job application or applications aimed at a particular industry. In late 2002, job seekers and students started making interactive résumés such as résumés having links, clickable phone numbers and email addresses.

  4. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  5. Get breaking Finance news and the latest business articles from AOL. From stock market news to jobs and real estate, it can all be found here.

  6. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    Approximately a year later, Recode reported that Spotify's general counsel Horacio Gutierrez had sent a letter to Apple's then-general counsel Bruce Sewell, saying that the company was "causing grave harm to Spotify and its customers" because it wouldn't approve an update to the Spotify app. Apple hadn't approved the new version due to ...

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

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