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The denotation is a representation of a cartoon heart. The connotation is a symbol of love and affection. Example one. The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love – this is what the rose represents. Example two. The denotation is a brown cross.
The number is a denotative value, i.e. it speaks only for itself. The doctor, nurse or patient will relate to the number as a visual trope, in this case a metaphor, for the health of the body. Such information adds to other data forming a symptomology for the patient, a summation that takes place at a connotative cognitive level.
The denotative meaning of a signifier is intended to communicate the objective semantic content of the represented thing. So, in the case of a lexical word, say "book", the intention is to do no more than describe the physical object.
Two aspects of meaning that may be given approximate analyses are the connotative relation and the denotative relation. The connotative relation is the relation between signs and their interpretant signs. The denotative relation is the relation between signs and objects. An arbitrary association exists between the signified and the signifier.
To coin a word to refer to a thing, the community must agree on a simple meaning (a denotative meaning) within their language, but that word can transmit that meaning only within the language's grammatical structures and codes. Codes also represent the values of the culture, and are able to add new shades of connotation to every aspect of life.
The dyadic relation that makes up the denotative, referential, or semantic aspect or component of a sign relation L is notated as Den(L). Information about the denotative aspect of meaning is obtained from L by taking its projection on the object-sign plane, in other words, on the 2-dimensional space that is generated by the object domain O and ...
This includes regulatory codes that are intended to control behaviour and the use of some signifying codes. The human body is a means of using presentational codes through facial expressions, gestures, and dress. So words spoken may change their connotation to unacceptable if accompanied by inappropriate nonverbal signs.
Two traditional approaches to sign relation, necessary though insufficient, are the way of extension (a sign's objects, also called breadth, denotation, or application) and the way of intension (the objects' characteristics, qualities, attributes referenced by the sign, also called depth, comprehension, significance, or connotation).
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