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This might be done using a "catchy" slogan or sound bite that can help to persuade the public of the company's biased point of view. This tactic could enable the company to refocus the public's attention away from the negative aspects of its product. Spinning is typically a service provided by paid media advisors and media consultants.
These are words in the value system of the target audience that produce a positive image when attached to a person or issue. Peace, hope, happiness, security, wise leadership, freedom, "The Truth", etc. are virtue words. Many see religiosity as a virtue, making associations to this quality effectively beneficial. Whataboutism
James Montgomery Flagg’s famous “Uncle Sam” propaganda poster, made during World War I. Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational ...
Back to Work: Why We Need Smart Government for a Strong Economy, 2011 book by former US President Bill Clinton; Back to Work Coalition, group of offshore oil and gas industry stakeholders and trade associations; Back to work legislation, a special law passed by Canada's federal or provincial governments that orders an end to strikes or lockouts ...
WILMINGTON, Delaware (Reuters) -Tesla appears to have convinced an army of small investors and major funds to ratify Elon Musk's $56 billion pay package. Now comes the harder part: persuading an ...
Reverse psychology can fall under many different psychological influence techniques. Reverse psychology is sometimes referred to as psychological reactance, the aroused state that occurs when freedom is threatened or eliminated. The higher stake or more freedoms that are threatened, the more arousal that can be expected.
In another example of propaganda, Abdulrahman, the operator al-Hamid used the techniques of hashtagging in a Twitter post to gain the heat of the topics to disseminate the information. A great deal of followers of Hamid on Twitter were demanded to find the highest trending topics in the UK and popular account names they could jump on to get the ...
This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message. If a speaker wants to use a specific word, slang, or metaphor, he/she needs to do a lot of research on his/her audience's background to understand the values and knowledge of their audience to persuade ...