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Now Kantar Worldpanel measures fashion, telecommunications, entertainment and fuel among other products. The range of methodologies has also been transformed from traditional mail questionnaires to a wider range including bar-code scanners, internet and SMS.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar Worldpanel cited Lucky Me! in their 2014 Brand Footprint Report as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households. [ 2 ] On July 8, 2022, multiple countries in Europe as well as Taiwan issued health warnings regarding Lucky Me! products due to the reported presence of ethylene ...
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
According to a 2015 report by market research company Kantar Worldpanel, Colgate was the only brand in the world purchased by more than half of all households. [8] Colgate had a global market penetration of 67.7% and a global market share of 45%. [9]
The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
Relaunched in 2013, Tesco Finest is the retailer's most premium range of private label products. From this it can be seen that Tesco has experienced success with this area of the market and according to Kantar Worldpanel, Tesco Finest range "is now the fastest growing premium brand in the market". [6]
HCI (ACNielsen HCI), a research organization focused on healthcare promotions, moved to Kantar Health in 2010 after its acquisition by WPP in 2008. [6]In 2014 Kantar Health acquired Evidências [7] (Focus Assistência Médica S/S Ltda. and Classe Assistência Médica S/S Ltda.), a healthcare research company based in Brazil.